Book promotion is essential for authors.  There are millions of books published on Amazon every year.  How do we, as authors, make ourselves stand out in the crowd?

At a 2-day marketing conference I attended recently, I learned about something called Renegade Marketing.   Renegade marketing involves creativity.  Authors are creative people.  We create worlds, develop characters with distinct personalities, and write books about them. Surely we can come up with creative ways to promote ourselves and the stories we write.

I will be the first to admit that promoting myself and tooting my horn is something I am not comfortable with.  But even an introverted person like me can market like a renegade.  The key is to do something no one else is doing.

Every author uses business cards, postcards, and bookmarks to promote their books; these items are must-haves.  But what can I do that is different?  What will draw attention to…