Booze, Glorious Booze: A History of Alcohol
Even though my imagination lives in the steam era, I sure love living in the internet age. People can pretty much study whatever they want, and make that cool info available to the public.
Take the good folks over at Loyola Marymount University, for instance. They have created a handy dandy tour of the history of alcohol consumption to amuse and inform. Check it out and scroll down a bit to see a great accounting of the use (and abuse) of alcohol and the measures taken against it through history.